A Publisher’s Rant – A Checklist of Items
A Publisher’s Rant – A Checklist of Items - This checklist is going to be short and to the point. Remember, I’m lazy. Go back and read the original article if you need more information. 1. Headlines – Keyword phrases should ALWAYS be the first words. No exceptions. 2. First Paragraph – No more than 38 words. Two to three short sentences with the keywords from your headline included near the beginning. 3. No one sentence paragraphs. 4. Cut up long sentences into shorter ones. If a sentence is over two lines, it can be cut down. 5. Linking In Article – Don’t. Just do it in the byline. 6. Body Headlines – Break up the article with headlines in the body. Just keep them short and capitalize the first letter of each word. 7. Last Paragraph – Sum up the point of your article. Don’t include links or a plea to go to your site. Use the byline for your begging. I do. 8. Bylines – Keep them under four lines. Try to include the keyword phrases you are using on your sit...