A Publisher’s Rant – Why I Hate Your Article Headlines
A Publisher’s Rant – Why I Hate Your Article Headlines - I’m a publisher for numerous sites. I HATE many of your articles. Here’s why I hate your headline and what you can do about it. The Headline There is a school of thought out there that your headline should be designed to captivate readers. In the real world, this is probably true. When I am looking for articles, it is not. I want keywords front and center in an article headline. This may come as a shock, but I am using your articles as part of a search engine optimization effort on sites. With seo, the keywords always come first. ALWAYS! Consider the following examples: 1. California Real Estate – The Secret to Making a Bundle 2. The Secret to Making a Bundle in California Real Estate The first headline is by far the best. The keywords are front and center. I can easily turn this headline into a meta title for site page. More importantly, this tells me that you may be a writer that understands what I...